Technology enhances our lives in new and once-unimaginable ways. The real estate business is one that’s benefited from some of these technological advances, as our needs and priorities have changed during the last decade. Here are some of the most important emerging trends in real estate technology today:
Artificial intelligence (AI) is the backbone of the most common technology we use today. AI powers everything from simple calculators to smartphones and tablets. Some of how artificial intelligence is making waves in modern real estate is with communication between clients and professionals. These tools aid in more effective communication between agents, buyers, sellers and other agents looking to efficiently communicate during various times or availability.
Virtual reality has been an essential tool for real estate in the last few years. With increasing concern and awareness of health and safety, virtual tours have become a mainstay in the industry. While many virtual tours are videos—either taken by agents themselves or produced by marketing studios—virtual reality technology has made it possible for potential buyers to navigate a property from their own home. Even live video conferencing is an example of virtualization being used in real estate, from Zoom calls with clients to larger presentations on social media.
While augmented reality has seen the biggest increase in the design world, it is continuing to increase in popularity in the real estate sector overall. Augmented reality tech allows you to experience a virtual setting and interact with it dynamically. For example, interior designers and clients alike can use augmented reality tools to test new paint colors or visualize renovations before they happen. Home builders can build a virtual custom home with client input in real-time. Augmented reality is another tech trend making real estate more efficient and more effective for everyone involved.
Originally from Statesville, NC I grew up vacationing in the Myrtle Beach area and have been blessed to call it home for the last 21 years. An alumni of Appalachian State University, I have been a Realtor for 11-years in the Grand Strand area, and am licensed in both South and North Carolina. I hold several distinguished Realtor designations, including ARB, MRP, SRES, RSPS, SFR, and XCL. I love being involved in the Coastal Carolina Association of Realtors, having served on the Young Professionals Network committee, the Community Outreach committee, and am a 2022 graduate of Leadership CCAR. As a proud member of the Women's Council of Realtors Grand Strand, I had a role as the events committee chair for 2023 and now hold the current position as the 2024 WCR events director. I have also contributed as a board member for the last 9 years for the Humane Society of North Myrtle Beach and currently serve as treasurer. In my spare time, I love traveling, shopping, and spending time with her family, friends, and 3 cats.
